E-NEWS
CheekyChewz
Aussie innovation Fresh Attitude's CheekyChewz dried fruits bar have recently signed with us. We will be handling their PR, Marketing and Communications including driving online sales. Enova client Tatiana Grigorieva is the Face Of the Fresh Attitude range.
e-nova's PR 2.0 Blog
Take a look at e-nova's Chief Reality Officer Rick Carter's blog where he shares ideas, books and tools we have come across that are useful in helping to build brands and profiles. His latest blog is about how to harness the huge potential that Social Networks present.
NewReality In The News
Enova client NewReality featured in the August issue of CLEO magazine. Lifestyle Editor Jo Barry road tested the Smoking Cessation program and says, "By sessions seven, I noticed that cigarettes started to lose their appeal. I felt liberated from the smell and hassle of needing to smoke."
PR TIPS
The use of blogs, podcasts, e-books, news releases and other forms of online content allow organisations to communicate directly to their buyers in a form they appreciate - the Internet has made Public Relations public again. David Meerman Scott

PR DISASTERS...we would never...
A viral campaign that Sony created for the new PSP which featured a blogger whose friend wanted a Playstation for Christmas was soon discovered to be a fake. The website was registered to a marketing company that lists Sony 's Playstation brand as one of their clients.

OUR FAVOURITE...VIDEO

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