Using social networks and an online presence (blogs, website), we become your Brand Managers using social and traditional media and PR, content and conversations and creative solutions.
Tags: WHAT WE DO, strategic marketing, brand leadership, traditional media, social media, social networking, content, conversations, creative
Redefining PR and Marketing
We follow the new rules of PR and Marketing Communications. It's PR. It's not about media clip books anymore. It's about reaching audiences and accessing buyers.
We use Facebook, MySpace, LinkedIn, Twitter, Flickr, StumbleUpon Digg and Delicious to build our client's brands and an extend the story telling branch.
We see the importance of bloggers and the role they play in telling a story. Journalists also search high profile blogs for things to write about. We use Help A Reporter Out so that we know who is pitching what type of story and act on it. This has resulted in a number of bloggers trialling one of our products Cheeky Chewz.
Tags: WHAT WE DO, social media, social networking, blogging, Facebook, MySpace, LinkedIn, Twitter, Flickr, StumbleUpon, Digg, Delicious, HARO
Telling Your Stories
We use any tools that enable us to communicate messages about your brand to your target market from traditional public relations to social networking.
Check out the people from Common Craft, who pioneered the art of explaining complex topics with very simple pictures and animations online for what some of these tools mean.
Tags: HOW WE DO IT, story telling, marketing communications
Building Your Brands
We listen to people talking about your industry and things that related to you.
We recognise opportunities and turn them into something beneficial for you.
We build personal relationships with editors and journalists that are long lasting. These relationships have and still result in a number of stories for various clients.
We have many contacts and conversations to get something in the media, starting firstly with an introductory email to relevant media people who deal in your industry and then sending out subsequent media releases.
Tags: WHY YOU NEED US, editors, journalists, media releases, personal relationships
OUR CLIENTS
With a desire to keep the population healthy and assist the Australian fruit industry, Australian Food Innovators has developed the only raw fruit bar that contains nothing but real fruit.
Support Staff are a labour hire company with a focus in Aged Care. They are one-stop shop for those looking for employment and others looks for staff.
Just For My Wellbeing act as a sales agent for a variety of the latest products and services that are research proven and leaders in their markets which include health, fitness, nutrition and the mind.
NewReality is a breakthrough non-drug, non-surgical treatment designed specifically for pain and stress reduction.
MagMed distribute Physiotherm Far Infrared Cabins which use infrared therapy to radiate heat deep into the tissues and muscles allowing you to perspire up to 3 times more than in traditional saunas.
Using vibrations to create reflex muscle contractions, VibroGym Whole Body Vibration (WBV) is the original and the world's leading vibration platform.
Over a 10 year career, Tatiana Grigorieva won an Olympic silver medal, Commonwealth gold and silver and World Champ bronze. She appeared on series 6 of Dancing With The Stars and was most recently seen in her role as Olympia on Gladiators.
Dr Jaroslav Boublik (Dr JB) is passionate about sharing his vision for wellness and has traveled the world spreading the message. For many years, he has continued his search to find answers on his quest of how we achieve optimum wellness, health and vitality.
Taryn Polovin is personal trainer and exercise physiologist owning 2 pilates studios in Sydney with a number of A-list clients. Not only does she also write for a number of magazines, she has also appeared on a number of covers.
Creative_Brief.pdf
